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About Us

Rails-to-Trails Conservancy (RTC), a nonprofit organization with more than 160,000 members and supporters, is the nation's largest trails organization dedicated to connecting people and communities by creating a nationwide network of public trails, many from former rail lines and connecting corridors. Founded in 1986, RTC’s national office is located in Washington, D.C., with field staff in California, Florida, Maryland, Ohio, Pennsylvania and Wisconsin. Connect with RTC at railstotrails.org and on social media @railstotrails.

Job Location

This position is located in RTC’s national office in downtown Washington, D.C., and is easily accessible from Metro’s red, orange, silver and blue lines. However, due to COVID-19, staff are telecommuting.

Job Description

The Digital Campaigns Associate is a full-time exempt term hire position with a one-year term and the possibility of becoming permanent. The position helps execute Rails-to-Trails Conservancy’s strategic membership and marketing plans to ensure member engagement and growth of the program.

The Digital Campaigns Associate is responsible for assisting in the production of email campaigns, including drafting and formatting messages, landing pages and other campaign assets.

The ideal candidate is a problem solver who can work collaboratively with other staff to create and test strategies to generate effective campaigns. This position reports to the Director of Membership Marketing and Communications and works with the development, communications and policy teams and across multiple programs.

  • Primarily responsible for email production for fundraising and advocacy campaigns, including drafting and formatting messages, form creation, group and list management, reporting and analysis.
  • Assists in managing the organizational messaging calendar and communicates tasks and assignments across departments.
  • Provides reporting on campaign performance and test results; provides analysis and recommendations for continual improvement.
  • Provides quality assurance testing for digital team content.
  • Stays current on industry trends and best practices for advocacy organizations.

Supervisory Responsibilities

None. This position will report to the Director of Membership Marketing and Communications and will work closely with the RTC Fundraising/Development Department and other internal departments as needed (e.g., Communications, Trail Development, Public Policy). 

Desired Background and Personal Attributes

Ideal candidate will possess the following skills and qualifications:

  • 1 or more years of digital campaigns communications experience.
  • Detail-oriented with ability to work under pressure.
  • Experience with HTML, CSS, eCRM systems, and database queries.
  • Experience with Blackbaud Luminate Online Platform–Email, Donation, Pagebuilder, Survey and Constituent 360 modules or other digital marketing platform is a bonus.
  • Understanding of campaign metrics, analytics, and A/B testing.
  • Demonstrated quality assurance skills including meticulous attention to detail.
  • Strong organizational skills—ability to manage priorities, learn quickly, and multi-task in a rapid response environment, including the ability to manage concurrent short-term and long-term deadlines.
  • A strong commitment to the mission of Rails-to-Trails Conservancy to advance trail networks across the country.
  • Demonstrated ability to effectively work and communicate with a wide variety of individuals.

Work Environment

Normal office setting with low to moderate noise level. We will work with successful applicants to solve technology needs to ensure a positive remote work experience.

Employer's Rights

RTC reserves the right to revise, change or reclassify this job description at any time in accordance with RTC’s business needs. This job description is by no means an implied contract.

How to Apply

Applications will be reviewed on a rolling basis. To apply, please email careers@railstotrails.org with the following:

  • Identify the position you are applying for in the subject line.
  • Attach your resume.
  • Include a cover letter that includes a brief statement about your personal background or experiences that demonstrate your potential to contribute to RTC’s commitment to create an inclusive and diverse workplace.

Commitment to Diversity

Rails-to-Trails Conservancy seeks diverse, passionate and qualified individuals who want to make a difference in the world. RTC is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, age, and other legally protected characteristics. If you need a reasonable accommodation because of a disability for any part of the employment process, please e-mail careers@railstotrails.org and provide the nature of your request and your contact information.