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About Us

Rails-to-Trails Conservancy (RTC), a nonprofit organization with more than 160,000 members and supporters, is the nation's largest trails organization dedicated to connecting people and communities by creating a nationwide network of public trails, many from former rail lines and connecting corridors. Founded in 1986, RTC’s national office is located in Washington, D.C., with regional offices in California, Florida, Ohio and Pennsylvania.

Job Location

This position is located in RTC’s national office in Washington, D.C. (West End/DuPont Circle area), and is easily accessible from Metro’s Red line (Farragut North) and Blue/Orange/Silver lines (Foggy Bottom). We may consider split time with our Baltimore office location.

Job Description

The SEO Specialist works as an integral part of the TrailLink team to implement content marketing strategy and scale our unique online audience. This includes: identifying new keywords and content through competitive analysis; optimizing authority, trust and relevance for existing content; implementing link-building strategies; performing content syndication outreach with media partners and online influencers; and managing outsourced copywriters.

The ideal candidate will possess a proven track record of success with developing and implementing content strategy based on SEO best practices and will be able to demonstrate results in scaling growth and engagement through digital marketing channels (web, mobile, email, social).

Specific responsibilities will include the following:

  • Identifying new content to grow organic traffic through keyword research based on competitor analysis and search volume trends

  • Managing outsourced copywriters and interns for content creation

  • Implementing content syndication strategy with media partners and influencers

  • Optimizing existing site content placement according to SEO best practices

  • Implementing backlink strategies and performing outreach

  • Performing regular SEO audits to address and fix technical issues

  • Optimizing email marketing campaigns to drive subscriptions and referral traffic

  • Implementing social-media viral marketing campaigns to boost sharing and referrals

  • Improving app store optimization and visibility (ASO) for TrailLink’s mobile apps

  • Managing TrailLink’s Google AdGrants account and maximizing monthly budget

  • Assisting with strategies to improve user experience, engagement and conversion

Supervisory Responsibilities

This position will report to the Senior Director of Technology Marketing |


The successful candidate will have the following:

  • Three years of demonstrated SEO and content marketing experience

  • Knowledge of search engine algorithms and SEO best practices and tools (Moz, SEMRush, Google Search Console, etc.)

  • Strong understanding of digital marketing methods and principles

  • Strong analytics skills and ability to interpret data and think creatively and strategically

  • Demonstrated knowledge and experience in scaling online growth

  • Significant experience with Google Analytics, Adwords and Search Console

  • Ability to collaborate with internal teams and external partners to generate results

  • Familiarity with content management systems (CMS) and HTML

  • A lot of enthusiasm, resourcefulness and initiative to prioritize and expedite workflows and work independently

  • Excellent verbal and written communication skills

Work Environment

Normal office setting with low-to-moderate noise level. Travel required, including some evenings and weekends.

Employer's Rights

RTC reserves the right to revise, change or reclassify this job description at any time in accordance with RTC’s business needs. This job description is by no means an implied contract.

How to Apply

Please use one form of transmitting your résumé. No phone calls please, unless contacted for an in-person interview. Recruiters, please do not contact our offices.

Mail, fax or email cover letter, résumé and three professional references to:

Human Resources Manager
Rails-to-Trails Conservancy
The Duke Ellington Building
2121 Ward Court, NW, 5th Floor
Washington, D.C. 20037

Fax: 202.223.9257

Commitment to Diversity

RTC is an equal opportunity employer and seeks qualified candidates regardless of race, color, religion, gender, sexual orientation, age, disability or national origin. Women and diverse applicants are encouraged to apply. EOE