Open until filled
Rails-to-Trails Conservancy (RTC), a nonprofit organization with more than 160,000 members and supporters, is the nation's largest trails organization dedicated to connecting people and communities by creating a nationwide network of public trails, many from former rail lines and connecting corridors. Founded in 1986, RTC’s national office is located in Washington, D.C., with regional offices in California, Florida, Ohio and Pennsylvania.
This position is located in RTC’s national office in Washington, D.C. (West End/DuPont Circle area), and is easily accessible from Metro’s Red line (Farragut North) and Blue/Orange/Silver lines (Foggy Bottom). We may consider split time with our Baltimore office location.
The TrailLink.com SEO Specialist works as an integral part of the TrailLink team to implement content marketing strategy and scale our unique online audience. This includes: identifying new keywords and content through competitive analysis; optimizing authority, trust and relevance for existing content; implementing link-building strategies; performing content syndication outreach with media partners and online influencers; and managing outsourced copywriters.
The ideal candidate will possess a proven track record of success with developing and implementing content strategy based on SEO best practices and will be able to demonstrate results in scaling growth and engagement through digital marketing channels (web, mobile, email, social).
Specific responsibilities will include the following:
Identifying new content to grow organic traffic through keyword research based on competitor analysis and search volume trends
Managing outsourced copywriters and interns for content creation
Implementing content syndication strategy with media partners and influencers
Optimizing existing site content placement according to SEO best practices
Implementing backlink strategies and performing outreach
Performing regular SEO audits to address and fix technical issues
Optimizing email marketing campaigns to drive subscriptions and referral traffic
Implementing social-media viral marketing campaigns to boost sharing and referrals
Improving app store optimization and visibility (ASO) for TrailLink’s mobile apps
Managing TrailLink’s Google AdGrants account and maximizing monthly budget
Assisting with strategies to improve user experience, engagement and conversion
This position will report to the Senior Director of Technology Marketing | TrailLink.com
The successful candidate will have the following:
Three years of demonstrated SEO and content marketing experience
Knowledge of search engine algorithms and SEO best practices and tools (Moz, SEMRush, Google Search Console, etc.)
Strong understanding of digital marketing methods and principles
Strong analytics skills and ability to interpret data and think creatively and strategically
Demonstrated knowledge and experience in scaling online growth
Significant experience with Google Analytics, Adwords and Search Console
Ability to collaborate with internal teams and external partners to generate results
Familiarity with content management systems (CMS) and HTML
A lot of enthusiasm, resourcefulness and initiative to prioritize and expedite workflows and work independently
Excellent verbal and written communication skills
Normal office setting with low-to-moderate noise level. Travel required, including some evenings and weekends.
RTC reserves the right to revise, change or reclassify this job description at any time in accordance with RTC’s business needs. This job description is by no means an implied contract.
How to Apply
Please use one form of transmitting your résumé. No phone calls please, unless contacted for an in-person interview. Recruiters, please do not contact our offices.
Mail, fax or email cover letter, résumé and three professional references to:
Human Resources Manager
The Duke Ellington Building
2121 Ward Court, NW, 5th Floor
Washington, D.C. 20037
Commitment to Diversity
RTC is an equal opportunity employer and seeks qualified candidates regardless of race, color, religion, gender, sexual orientation, age, disability or national origin. Women and diverse applicants are encouraged to apply. EOE