As RTC has been working with our partners in our TrailNation communities over the past several years, we have been engaged in a specific menu of interventions to help drive trail network building forward in each place. We call this menu of interventions the TrailNation Playbook. Beginning February 2018, RTC conducted a webinar series on each element of the Playbook in an effort to provide baseline context on these efforts and terms before the TrailNation Summit held later that year in Milwaukee, WI.
Brandi Horton, RTC’s Vice President of Communications shares 30,000-foot-level concepts on how to develop and implement a communications and marketing strategy to raise awareness and build political will, as well as the grassroots support, needed to advance a trail project and encourage use. This is the fifth webinar in the series.
