Posted 04/11/16 by
Trail Use, Taking Action
| Tagged with
Biking, CelebrateTrailsDay, Community Events, Encouraging Trail Use
On April 16, all 104 Performance Bicycle stores in the U.S. will host Opening Day trail rides as part of the brand’s ongoing Great Ride Series, a national initiative that aims to reach non-riders and educate them on riding skills, bicycle maintenance and local trails.
We talked with Chris London, community relations manager for Performance Bicycle, about their commitment to engaging new riders, his company’s Opening Day for Trails plans and one particularly life-changing find he discovered while riding.