This study estimates the economic impact of bicycle recreation and tourism in Wisconsin to be $924,211,000, and the total potential value of health benefits from reducing short car trips and increasing bicycle trips to total $409,944,167. The results of this study demonstrate that bicycling has the potential to contribute substantially to the health and economic well being of Wisconsin citizens. Understanding the demographics of current and future cyclists will help us target investments in bicycling infrastructure to maximize these benefits.

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File size: 829 KB

Published on 01/01/10

Author: Maggie Grabow, Micah Hahn and Melissa Whited

Collection: Benefits of Trails

Type: Report

State: Wisconsin

Tags: Economic Impact, Health, Policy/Advocacy